Brand Story
The CR7 Lifestyle brand is inspired by Cristiano Ronaldo's attitude towards life. It is all about having fun while being committed, having attention to detail, being disciplined, but never forgetting to relax.

#PLAYFECTIONISM embodies this way of living.

A concept which Cristiano Ronaldo wants to share with the millions of people who follow him worldwide. Together with his love for fashion and passion for style, CR7 is always aiming for the best materials and the latest trends.

Brand Value
A balance between being committed to a perfect look and living a joyful life, breaking the tension of classic fashion with fun and pure pleasure.

CR7 Collections
CR7 launches collections that have a modern look, enhancing an urban and metropolitan statement by focussing on movement. The use of fabrics and fits consistently supports that, as well as comfort during multiple end uses.

Tones of White, Navy, and Black are our key drivers. A splash of fun, known as #PLAYFECTIONISM, is added by strong seasonal highlight colors.

Enjoy and have fun searching for perfection, because perfection should be fun!